OFF THA RIP

OUR MISSION IS TO INSPIRE OTHERS THROUGH STYLE AND KNOWLEDGE. WE WANT TO USE OUR VOICE TO BECOME A PILLAR IN COMMUNITIES AND MOTIVE OTHERS TO CREATE A POSITIVE CHANGE.

1. LOGO DESIGN

1a. Logo Mood-board

Before creating the logo for OTR the ideal goal was to create universal logo that could be applicable and stand alone by itself in a handful of deliverables; mainly in clothing and ads. The logos below do a great job of being simple enough for it be used in of a variety of ways.

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1b. Logo Concept Sketches

Initial sketches of logo compositions; Arranging letters to so that applicable and stand alone by itself in a handful of deliverables; mainly in clothing and ads

1c. Final Logo Design

Final logo design was chosen based upon the podcast’s hosts aesthetic; both hosts present bold personalities and have a close knitted friend ship, hence the reason for the intertwined word mark.

2. STYLE GUIDE

3. WEB DESIGN

3a. Wireframe Sketches

I wanted to utilized the white space to my advantage. Every page was designed to be simple, short, and straight to the point.

3b. Final Webpage Comps

In the final drafting I wanted to keep the simplistic comps…simple! Essentially, I wanted to keep the color palette monochromatic so that the products, and the more utilitarian actions were solid or highlighted with a more vivid color.

4. MERCH DESIGN

4a. Design Mood-board

4b. Merch Concepts

Vectorize versions of my concepts. Wanted the trucker hats to have a trucking company aesthetic; foam material and embroidered design was desired. Mesh shorts were inspired by varsity practice basketball shorts; mesh and screen print applied. T-Shirts screen printed with brand’s tagline. Lastly, Sweats are curated of 100% Cotton with screen printed logo and tagline.

4c. Final Mock Ups

4c. Photoshoot

Photos I took for Sweatsuit rollout of F/W 2022; hence the sweats being place black & white, I decided to capture the garments in black & white to make the garments the focal point.